I was in the middle of my daily perusal of VentureBeat when I got really, really mad. I’m clearly behind the times, but in all the articles I read on Michael Bay at CES I completely missed this “booth babes” phenomenon. CES is the Consumer Electronics Show, which shows off what’s coming up in digital and technology. Turns out it looks a little something like this:
Source: Business Insider
Can someone explain to me why girls in bikinis are necessary to sell 3D printers? I highly doubt the only attendees are straight men and lesbians. I’ve never ever considered myself a feminist, but it’s stuff like this that upsets me because it makes it that much harder to be taken seriously in business, and especially in the already male-dominated technology business. AND this comes after the event “discouraged” the use of booth babes.
Connie Guglielmo at Forbes wrote a good article on this a year ago if you’d like to read someone’s complete thoughts on it. Anyways, sorry for the non-finance related rant, just wanted to quickly share my opinion. Hopefully Sheryl Sandberg gets someone on this ASAP.