I was in the middle of my daily perusal of VentureBeat when I got really, really mad.  I’m clearly behind the times, but in all the articles I read on Michael Bay at CES I completely missed this “booth babes” phenomenon.  CES is the Consumer Electronics Show, which shows off what’s coming up in digital and technology.  Turns out it looks a little something like this:


Source: Business Insider

Can someone explain to me why girls in bikinis are necessary to sell 3D printers?  I highly doubt the only attendees are straight men and lesbians.  I’ve never ever considered myself a feminist, but it’s stuff like this that upsets me because it makes it that much harder to be taken seriously in business, and especially in the already male-dominated technology business.  AND this comes after the event “discouraged” the use of booth babes.  

Connie Guglielmo at Forbes wrote a good article on this a year ago if you’d like to read someone’s complete thoughts on it.  Anyways, sorry for the non-finance related rant, just wanted to quickly share my opinion.  Hopefully Sheryl Sandberg gets someone on this ASAP.


19 Comments on Turns out nerds are sexist too

  1. Nathanael
    January 11, 2014 at 4:24 pm (4 years ago)

    Personally, I’d feel less offended by this if there were also oiled, shirtless men in Speedos at the booths. It would still be a crass attempt at selling sex, but it wouldn’t be *sexist*.

    But as it is, it’s massively sexist and it puts me off.

    • The Day Tradette
      January 12, 2014 at 12:11 am (4 years ago)

      Good point, agreed. It’s not so much the using sex that offends me (although again, doesn’t really seem necessary with tech products), it’s that by only using female models they imply it’s only men who they need to cater to and impress

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