Over the past couple of years we’ve seen an influx of original content from non-traditional cable providers. One of the most successful things Netflix did in the past few years was its original content, one of the many major factors the stock price went from $88 a year ago to $365 today. Netflix recently scored six Golden Globe nominations – more than NBC, CBS, and ABC. And if you haven’t seen Orange is the New Black yet I highly, highly recommend it.
Amazon also offers original content via its TV and movie streaming service. It has five comedies – Alpha House, Betas, Annebots, Creative Galaxy, and Tumbleleaf – and five dramas on the way for next year. So far Amazon has not been able to match the popularity of Netflix’s content, but Amazon just announced it’s stepping up its game for 2014. From now on all of its series and pilots will be shot in 4K ultra HD. 4K is the latest and most advanced form of high-definition video, utilizing four times the number of pixels as standard full HD. This means an incredibly sharp viewing experience, and one that further bridges the gap between the choice of watching on TV or streaming.
I already love Amazon as a long-term buy and this news makes me even more excited about its prospects. Streaming is becoming increasingly popular, and more and more viewers are cutting their cable cords, so the ability to offer quality original content is extremely valuable. Plus, the new premium HD content allows for cross-promotional efforts with the 4K TVs they sell.